Coughlin

Downtown Watertown - Services

Coughlin

A better marketing strategy starts with the right team behind it.

Since its founding in 1886 with the launch of the Watertown Herald, Coughlin has built a legacy of quality, innovation, and exceptional service throughout Northern New York. Over nearly 140 years, the company has continued to evolve through advancements in technology, strategic leadership, and key acquisitions, including West Side Printery, AMF Printing, Benjamin Printing, and Ferguson Printing.

Today, Coughlin provides a wide range of solutions, including commercial printing, websites, print and digital marketing services, mailing solutions, graphic design, business coaching, and team outstaffing services—all designed to help businesses grow and succeed. Coughlin brings it all under one roof to support your needs.

What hasn’t changed is our focus on helping our clients communicate clearly, connect with their audiences, and make their marketing work harder.

Marketing Built Around Your Business

Marketing should do more than make your business look good. It should help you reach the right people, communicate your value, give your audience a clear reason to take the next step, and leave a lasting impression that compels continued connection with your brand.

Every business is different. Your goals, customers, industry, budget, and challenges all play a role in determining what your marketing should look like.

That’s why we start by understanding your business and your audience.

From there, we help develop the right combination of print and digital marketing solutions to support your goals—from a new website or printed materials to direct mail, SEO, digital advertising, and more.

The goal is simple:

· Who are you?

· What can you do for your customers?

· Why should they choose you?

· What should they do next?

· When should you reconnect?

Print and Digital Working Together

Your marketing shouldn’t exist in separate pieces.

A postcard can drive someone to your website. A business card can introduce your brand and provide a QR code to a landing page. A direct mail campaign can support a digital advertising campaign. A website can give customers more information after they see your printed materials.

When your marketing channels work together, each one has the opportunity to make the others more effective.

That’s where Coughlin is different.

We bring printing, websites, mailing, marketing, graphic design, SEO, strategy, creative minds, and more together under one roof, making it easier to create a consistent message and a connected experience for your audience.

One Team. More Solutions.

Sometimes you know exactly what marketing you need. Sometimes you know something needs to change, but you aren’t sure where to start.

That’s where our broader team can help.

Through business coaching, we can help you step back, look at the bigger picture, clarify your goals, and develop a practical strategy for overcoming your challenges, creating momentum, and moving your business forward.

And when you have a strategy but not enough people or resources to execute it, our team outstaffing services can provide additional support. From design and website work to SEO, content creation, social media, and other marketing projects, our team can work alongside yours to help get the work done.

You don’t always need another vendor.

Sometimes you need a team that can understand the bigger picture and help you move it forward.

Experience That Has Evolved With the Industry

Marketing has changed dramatically since Coughlin began more than a century ago.

The tools may be different, but the fundamental goal remains the same: connect people with the information, products, services, and organizations that matter to them.

Our experience in print gives us a strong understanding of communication and design. Our experience in websites and digital marketing allows us to help businesses reach people online. And our coaching and outstaffing services allow us to go beyond individual marketing projects to help businesses develop strategies and execute them.

That combination gives our clients access to a broader range of expertise without having to manage multiple companies for every piece of their marketing.

Let’s Connect Your Marketing

Whether you need a new website, updated printed materials, a direct mail campaign, better search visibility, digital marketing support, help developing your strategy, or an experienced team to help execute an entire marketing project, Coughlin is here to help.

For nearly 140 years, we’ve continued to adapt to how people communicate while staying focused on what matters most—clear communication and meaningful connections.

Let us help you connect your message to the people who matter most to your business.